Thursday, November 20, 2008

Welcome

collaborate2innovate is meant to be a place where one can share ideas and comments about collaborative innovation.

The topic was first introduced by the work of Erik von Hippel (http://web.mit.edu/evhippel/www/) and his colleagues who have contributed to enlarge our understanding of collaborative innovation during the last 3 decades: Shah, Franke, Morrison, Piller, Sawhney, just to mention a few.

But what exactly means collaborative innovation? Basically is a change in the relationship between companies and their customers concerning the issue of product and service innovation. While in the past companies would innovate for the customer, now more and more they tend to innovate with the customer: product and service users are more and more likely to take active part in the value chain designing together with companies future products and services the customer will likely need.

I will go deeper into this topic in the next posts.

Meanwhile I wish a nice and fruitful reading.

Luca
www.lucameyer.com