Tuesday, July 28, 2009

How to innovate - article by Kevin Taylor

I have just been reading an article by Kevin Taylor (BT Managing Director for Asia-Pacific) about innovation and I thought I would share some interesting remarks Mr. Taylor has made:

  • The fear that companies are unaware of the need to sustain innovation during tough times is misplaced. Leaders of successful enterprises know the value of innovation all too well

That is, successful companies appreciate the need for innovation even nowadays while we are experiencing quite difficult economic downturn. Mr. Taylor brings example of significative innovations that have occured during previous recessions.

  • Can a company truly think "outside of the box" if doing so might violate its values? Sometimes it takes outsiders to point out the contradictions

Very interesting point. The ability to listen to constructive criticism and propositive ideas from outsiders can be very beneficial even during non-recession

  • in the modern world, technology forms the enabling infrastructure for innovation

Well, it's true. Can you think of any real recent innovation that hasn't built upon technology?

  • companies weathering the economic storm the best are those with global operations

Interesting point, although I would recognize more distinctive characteristics of successful companies even nowadays -- forward-looking management, correct interpretation of changing costumer habits and needs, etc...



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